Trademarks | Logo Trademarks | Domain Name Trademarks | Choosing Trademarks

1. Choose a trademark that is neither generic nor descriptive. Don't name your bookstore "Bob's Bookstore" or "Affordable Books."
2. Choose a name that is suggestive of the qualities your company stands for. If you are selling data backup services, perhaps include "elephant" in the name, since elephants (allegedly) have good memories.
3. Even better, choose a trademark that is unrelated to what your company does. "Apple" is a good name for a computer company because computers have nothing to do with fruit.
4. The best strategy is to choose a distinctive trademark that is a made-up word. This is the most fun and the most challenging approach. Made-up words can sound cool or they can sound like names that didn't make the final cut for the Seven Dwarfs. There are naming companies that specialize in helping businesses choose names.