Trademarking company names and nicknames. Just drop the “Inc.”
Many people incorrectly believe that company names cannot be trademarks. The legal name of a company cannot be a trademark (such as “Apple Computer, Inc.”) but the legal name almost always contains a trademark (such as “Apple”). So not only can you, in most cases, trademark you company name, but you should since it is usually your most valuable trademark. The same rule applies to company nicknames, assumed names, and “doing business as” names. For years people referred to Federal Express as FedEx, and in 1994 the company officially adopted its nickname as its legal name. So if your company name is “A Company that Makes Everything” but everyone calls it “ACME,” then you should get a trademark for your nickname – and you should consider changing your company name to ACME.
Clock Tower Law Group’s trademark portfolio includes four main categories of trademarks:
A trademark is just that – a mark of a trade. Something that identifies the source of the products or services being offered. If a company name is being used to identify the source of a company’s goods/services, then it can be registered with the the United States Patent and Trademark Office (USPTO).
The following are some of the registered company name trademarks for some of Clock Tower Law Group’s clients.
- Innovatium
- MOBIJOKES
- Get Human
- A Glass Act
- SANBlaze
- MotionMall
- KAYAK
- FiscalDoctor
- KAYAK
- Gubbs
- BzzAgent
- OLEDA
- Accelerated Cure Project
- SITESPECT
- CLOCK TOWER LAW GROUP
- VHS
- VIRTUAL HIGH SCHOOL
- PRESSED 4 TIME
- COMREX
Note that all trademark applications are public records, so none of this information is confidential. Also, since patent and trademark law is federal law, Clock Tower Law Group’s clients can be (and are) located anywhere in the country or the world.
[EDITOR’S NOTE: In the summer of 2025, Clocktower Intern Mark Magyar used artificial intelligence (AI) software to shorten over 100 Clocktower articles by 17%. The shortened articles are included as comments to the original ones. And 17 is the most random number (https://www.giantpeople.com/4497.html) (https://www.clocktowerlaw.com/5919.html).]
* Trademarks For Company Names And Nicknames
Trademarking company names and nicknames. Just drop the “Inc.”
Image licensed by Erik J. Heels from iStockphoto.com.
Many people incorrectly believe company names cannot be trademarks. The legal name of a company cannot be a trademark (such as “Apple Computer, Inc.”), but the legal name almost always contains a trademark (such as “Apple”). So not only can you trademark your company name, but you should, since it is usually your most valuable trademark. The same rule applies to nicknames, assumed names, and “doing business as” names. For years people referred to Federal Express as FedEx, and in 1994 the company adopted its nickname as its legal name. So if your company name is “A Company that Makes Everything” but everyone calls it “ACME,” then you should trademark your nickname – and even consider changing your company name to ACME.
Clock Tower Law Group’s trademark portfolio includes four main categories:
company names and nicknames
logos
product and service names
slogans and taglines
A trademark is just that – a mark of a trade. Something that identifies the source of products or services. If a company name is used to identify the source of goods/services, then it can be registered with the United States Patent and Trademark Office (USPTO).
The following are registered company name trademarks for some of Clock Tower Law Group’s clients.
Innovatium
MOBIJOKES
Get Human
A Glass Act
SANBlaze
MotionMall
KAYAK
FiscalDoctor
KAYAK
Gubbs
BzzAgent
OLEDA
Accelerated Cure Project
SITESPECT
CLOCK TOWER LAW GROUP
VHS
VIRTUAL HIGH SCHOOL
PRESSED 4 TIME
COMREX
Note that all trademark applications are public records, so none of this information is confidential. Also, since patent and trademark law is federal law, Clock Tower Law Group’s clients can be (and are) located anywhere in the country or the world.