* Trademarks For Product And Service Names

Trademarking product and service names.

A company’s products can be protected by trademarks, its services by servicemarks, but it is common to refer to both as trademarks. In general, the less a trademark describes your product or service, the more likely it can be registered. The hardest part is choosing a good trademark. BASS BLENDER would be a bad name – too descriptive. BASS-O-MATIC is a little bit better.

Clock Tower Law Group’s trademark portfolio includes four main categories of trademarks:

  1. company names and nicknames
  2. logos
  3. product names and service names
  4. slogans and taglines

A trademark is just that – a mark of a trade. Something that identifies the source of the products or services being offered. If a trademark is being used to identify the source of a company’s goods/services, then it can be registered with the the United States Patent and Trademark Office (USPTO).

The following are some of the registered company name trademarks for some of Clock Tower Law Group’s clients.

  1. AppFactor
  2. GuWu
  3. VirtuaLUN
  4. ACCESS
  5. GargantuLUN
  6. BRIC
  7. STAC
  8. BZZ
  9. KAYAK.COM
  10. Kayak Network
  11. KayakNetwork.com
  12. Hive Happenings
  13. BzzCampaign
  14. BzzBlast
  15. BzzNetwork
  16. BzzChannel
  17. RANGER
  18. OZLINK
  19. TESTPOINT
  20. VIP RELATIONSHIP MANAGER
  21. VIP RELATIONSHIP MANAGER
  22. OZEXE
  23. STAYS & DAYS
  24. POWERSKILLS COMPETENCY MODEL
  25. FIVE SIGMA
  26. MATRIX
  27. POWERSKILLS COMPETENCY MODEL
  28. VECTOR
  29. POWERMAPPING
  30. ARCHER RELATIONSHIP INDEX
  31. RETAILNET
  32. NEXUS
  33. VISIT VALUE

Note that all trademark applications are public records, so none of this information is confidential. Also, since patent and trademark law is federal law, Clock Tower Law Group’s clients can be (and are) located anywhere in the country or the world.

One Reply to “* Trademarks For Product And Service Names”

  1. [EDITOR’S NOTE: In the summer of 2025, Clocktower Intern Mark Magyar used artificial intelligence (AI) software to shorten over 100 Clocktower articles by 17%. The shortened articles are included as comments to the original ones. And 17 is the most random number (https://www.giantpeople.com/4497.html) (https://www.clocktowerlaw.com/5919.html).]

    * Trademarks For Product And Service Names

    Trademarking product and service names

    A company’s products can be protected by trademarks, its services by servicemarks, though both are often called trademarks. In general, the less a trademark describes your product or service, the more likely it can be registered. The hardest part is picking a strong one. BASS BLENDER would be too descriptive; BASS-O-MATIC is a bit better.

    Clock Tower Law Group’s trademark portfolio covers four main categories:

    company names and nicknames

    logos

    product and service names

    slogans and taglines

    A trademark is simply a mark of trade—something identifying the source of goods or services. If it’s used to identify that source, it can be registered with the United States Patent and Trademark Office (USPTO).

    Here are some registered company name trademarks from Clock Tower Law Group’s clients:

    AppFactor
    GuWu
    VirtuaLUN
    ACCESS
    GargantuLUN
    BRIC
    STAC
    BZZ
    KAYAK.COM
    Kayak Network
    KayakNetwork.com
    Hive Happenings
    BzzCampaign
    BzzBlast
    BzzNetwork
    BzzChannel
    RANGER
    OZLINK
    TESTPOINT
    VIP RELATIONSHIP MANAGER
    VIP RELATIONSHIP MANAGER
    OZEXE
    STAYS & DAYS
    POWERSKILLS COMPETENCY MODEL
    FIVE SIGMA
    MATRIX
    POWERSKILLS COMPETENCY MODEL
    VECTOR
    POWERMAPPING
    ARCHER RELATIONSHIP INDEX
    RETAILNET
    NEXUS
    VISIT VALUE

    Note that all trademark applications are public records, so none of this information is confidential. Also, since patent and trademark law is federal law, Clock Tower Law Group’s clients can be (and are) located anywhere in the country or the world.

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