Trademarking product and service names.
A company’s products can be protected by trademarks, its services by servicemarks, but it is common to refer to both as trademarks. In general, the less a trademark describes your product or service, the more likely it can be registered. The hardest part is choosing a good trademark. BASS BLENDER would be a bad name – too descriptive. BASS-O-MATIC is a little bit better.
Clock Tower Law Group’s trademark portfolio includes four main categories of trademarks:
A trademark is just that – a mark of a trade. Something that identifies the source of the products or services being offered. If a trademark is being used to identify the source of a company’s goods/services, then it can be registered with the the United States Patent and Trademark Office (USPTO).
The following are some of the registered company name trademarks for some of Clock Tower Law Group’s clients.
- AppFactor
- GuWu
- VirtuaLUN
- ACCESS
- GargantuLUN
- BRIC
- STAC
- BZZ
- KAYAK.COM
- Kayak Network
- KayakNetwork.com
- Hive Happenings
- BzzCampaign
- BzzBlast
- BzzNetwork
- BzzChannel
- RANGER
- OZLINK
- TESTPOINT
- VIP RELATIONSHIP MANAGER
- VIP RELATIONSHIP MANAGER
- OZEXE
- STAYS & DAYS
- POWERSKILLS COMPETENCY MODEL
- FIVE SIGMA
- MATRIX
- POWERSKILLS COMPETENCY MODEL
- VECTOR
- POWERMAPPING
- ARCHER RELATIONSHIP INDEX
- RETAILNET
- NEXUS
- VISIT VALUE
Note that all trademark applications are public records, so none of this information is confidential. Also, since patent and trademark law is federal law, Clock Tower Law Group’s clients can be (and are) located anywhere in the country or the world.
[EDITOR’S NOTE: In the summer of 2025, Clocktower Intern Mark Magyar used artificial intelligence (AI) software to shorten over 100 Clocktower articles by 17%. The shortened articles are included as comments to the original ones. And 17 is the most random number (https://www.giantpeople.com/4497.html) (https://www.clocktowerlaw.com/5919.html).]
* Trademarks For Product And Service Names
Trademarking product and service names
A company’s products can be protected by trademarks, its services by servicemarks, though both are often called trademarks. In general, the less a trademark describes your product or service, the more likely it can be registered. The hardest part is picking a strong one. BASS BLENDER would be too descriptive; BASS-O-MATIC is a bit better.
Clock Tower Law Group’s trademark portfolio covers four main categories:
company names and nicknames
logos
product and service names
slogans and taglines
A trademark is simply a mark of trade—something identifying the source of goods or services. If it’s used to identify that source, it can be registered with the United States Patent and Trademark Office (USPTO).
Here are some registered company name trademarks from Clock Tower Law Group’s clients:
AppFactor
GuWu
VirtuaLUN
ACCESS
GargantuLUN
BRIC
STAC
BZZ
KAYAK.COM
Kayak Network
KayakNetwork.com
Hive Happenings
BzzCampaign
BzzBlast
BzzNetwork
BzzChannel
RANGER
OZLINK
TESTPOINT
VIP RELATIONSHIP MANAGER
VIP RELATIONSHIP MANAGER
OZEXE
STAYS & DAYS
POWERSKILLS COMPETENCY MODEL
FIVE SIGMA
MATRIX
POWERSKILLS COMPETENCY MODEL
VECTOR
POWERMAPPING
ARCHER RELATIONSHIP INDEX
RETAILNET
NEXUS
VISIT VALUE
Note that all trademark applications are public records, so none of this information is confidential. Also, since patent and trademark law is federal law, Clock Tower Law Group’s clients can be (and are) located anywhere in the country or the world.