Trademarking logos.
If you have a distinctive logo that contains words, then you should eventually file both word and logo marks because they protect different things: the word mark the word itself, the logo the look-and-feel of the logo. For example, I have CLOCK TOWER LAW GROUP as a word logo and also have my airplane logo trademarked, since I want to stop any other law firm from having “Clock Tower” in its name or a retro 1950s-style airplane in its logo.
Sometimes, the descriptive parts of a trademark have to be “disclaimed” as part of a trademark application. So “Bob’s Grocery Store” would not be trademarkable because it is descriptive, but a distinctive logo for Bob’s Grocery Store might be. This is the cool part about logo trademarks. When people search the USPTO’s trademark database for “Bob’s Grocery Store,” they will find the logo trademark, so it will discourage them from trying to register similar trademarks.
If a trademark mark is primarily descriptive, then we recommend leading with the logo application and then following up in a year with the word application (the logo application blazing the trail for the word application). If the mark is fanciful or arbitrary, then we recommend leading with the word mark, which will give the broadest protection as soon as possible.
Clock Tower Law Group’s trademark portfolio includes four main categories of trademarks:
A trademark is just that – a mark of a trade. Something that identifies the source of the products or services being offered. If a logo is being used to identify the source of a company’s goods/services, then it can be registered with the the United States Patent and Trademark Office (USPTO).
The following are some of the registered slogan/tagline trademarks for some of Clock Tower Law Group’s clients.
- pawspot [logo]
- CALL-EM-ALL [logo]
- SkinSolutions [logo]
- [BzzAgent Bee Logo]
- CLOCK TOWER LAW GROUP [logo]
- COVE Virtual High School Community of Virtual Educators [logo]
- VHS VIRTUAL HIGH SCHOOL [logo]
- THE EXECUTABLE EDITOR [logo]
- EQUUS CANDLE COMPANY [logo]
- COMREX [logo]
Note that all trademark applications are public records, so none of this information is confidential. Also, since patent and trademark law is federal law, Clock Tower Law Group’s clients can be (and are) located anywhere in the country or the world.
[EDITOR’S NOTE: In the summer of 2025, Clocktower Intern Mark Magyar used artificial intelligence (AI) software to shorten over 100 Clocktower articles by 17%. The shortened articles are included as comments to the original ones. And 17 is the most random number (https://www.giantpeople.com/4497.html) (https://www.clocktowerlaw.com/5919.html).]
* Trademarks For Logos
Trademarking logos.
If you have a distinctive logo with words, you should file both word and logo marks since they protect different things: the word mark protects the word itself, the logo the look-and-feel. For example, I have CLOCK TOWER LAW GROUP as a word logo and also trademarked my airplane logo, since I want to stop other firms from using “Clock Tower” in their name or a retro 1950s-style airplane in their logo.
Sometimes, descriptive parts of a trademark must be “disclaimed” during application. “Bob’s Grocery Store” isn’t trademarkable because it’s descriptive, but a distinctive logo for Bob’s Grocery Store might be. This is the cool part about logo trademarks. When people search the USPTO trademark database for “Bob’s Grocery Store,” they’ll find the logo trademark, discouraging them from registering similar marks.
If a trademark is primarily descriptive, we recommend starting with the logo application, then following up in a year with the word application (the logo blazing the trail). If the mark is fanciful or arbitrary, we recommend starting with the word mark, which provides the broadest protection as soon as possible.
Clock Tower Law Group’s portfolio includes four main categories:
company names and nicknames
logos
product and service names
slogans and taglines
A trademark is just that – a mark of a trade, identifying the source of products or services. If a logo is used to identify a company’s goods/services, it can be registered with the United States Patent and Trademark Office (USPTO).
The following are registered slogan/tagline trademarks from some of Clock Tower Law Group’s clients.
pawspot [logo]
CALL-EM-ALL [logo]
SkinSolutions [logo]
[BzzAgent Bee Logo]
CLOCK TOWER LAW GROUP [logo]
COVE Virtual High School Community of Virtual Educators [logo]
VHS VIRTUAL HIGH SCHOOL [logo]
THE EXECUTABLE EDITOR [logo]
EQUUS CANDLE COMPANY [logo]
COMREX [logo]
Note that all trademark applications are public records, so none of this information is confidential. Also, since patent and trademark law is federal law, Clock Tower Law Group’s clients can be (and are) located anywhere in the country or the world.