Trademarking slogans and taglines.
In the late 1980s, Apple Computer spun out some of its software products (including, I believe, MacWrite, MacDraw, and FileMaker) into a new company called Claris. A branding awareness advertising campaign included prints ads run in magazines such as MacUser and MacWorld. The ads were hilarious. One showed a pad of paper with new slogans (or taglines) for Claris, one of which was “Claris – now with the great taste of fish!” Whenever I think of company slogans, I think if that Claris ad.
Clock Tower Law Group’s trademark portfolio includes four main categories of trademarks:
A trademark is just that – a mark of a trade. Something that identifies the source of the products or services being offered. If a slogan or tagline is being used to identify the source of a company’s goods/services, then it can be registered with the the United States Patent and Trademark Office (USPTO).
The following are some of the registered slogan/tagline trademarks for some of Clock Tower Law Group’s clients.
- Actions, Interactions, Transactions
- ENHANCING GROWTH & PROFITABILITY
- REAL ESTATE. REAL TIME. REAL EASY!
- RESPECT THE ARTIST
- ADVANCING THE THEORY AND PRACTICE OF PROJECT MANAGEMENT
Note that all trademark applications are public records, so none of this information is confidential. Also, since patent and trademark law is federal law, Clock Tower Law Group’s clients can be (and are) located anywhere in the country or the world.
[EDITOR’S NOTE: In the summer of 2025, Clocktower Intern Mark Magyar used artificial intelligence (AI) software to shorten over 100 Clocktower articles by 17%. The shortened articles are included as comments to the original ones. And 17 is the most random number (https://www.giantpeople.com/4497.html) (https://www.clocktowerlaw.com/5919.html).]
* Trademarks For Slogans And Taglines
Trademarking slogans and taglines
Image licensed by Erik J. Heels from iStockphoto.com.
In the late 1980s, Apple Computer spun off some software products (including, I believe, MacWrite, MacDraw, and FileMaker) into a new company called Claris. A branding campaign in magazines like MacUser and MacWorld included hilarious ads—one showed a pad of paper with potential slogans, including “Claris – now with the great taste of fish!” Whenever I think of company slogans, I remember that ad.
Clock Tower Law Group’s trademark portfolio includes four main categories:
company names and nicknames
logos
product and service names
slogans and taglines
A trademark is simply a mark of trade—something identifying the source of goods or services. If a slogan or tagline identifies that source, it can be registered with the United States Patent and Trademark Office (USPTO).
Here are some registered slogans/taglines from Clock Tower Law Group clients:
Actions, Interactions, Transactions
ENHANCING GROWTH & PROFITABILITY
REAL ESTATE. REAL TIME. REAL EASY!
RESPECT THE ARTIST
ADVANCING THE THEORY AND PRACTICE OF PROJECT MANAGEMENT
All trademark applications are public records, so none of this is confidential. Since patent and trademark law is federal, clients can be located anywhere in the U.S. or abroad.