Congratulations to Brian and the entire AppNexus team on this exit!
From the press release:
AT&T announced today that it has entered into a definitive agreement to acquire AppNexus. AppNexus will become a part of AT&T advertising & analytics, led by Brian Lesser, CEO….
“Innovation is core to the heritage of both AT&T and AppNexus, and we have an exciting opportunity to chart the future course of advertising together,” said Brian O’Kelley, CEO, AppNexus….
About AppNexus
AppNexus is a global internet technology company. We operate the world’s largest independent marketplace for digital advertising and powerful enterprise technology for buyers and sellers of digital ads. Our scaled, real-time decisioning platform enables publishers to maximize yield and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns….
About AT&T advertising & analytics
AT&T advertising & analytics is creating a new option for advertisers and publishers to find and reach specific audiences at scale in trusted, premium content environments. As a current leader in advanced TV advertising, we help advertisers deliver the right message, at the right time, on any device within a premium content environment. We are rooted in a tradition of responsible data usage. For more than 140 years, AT&T has used data to inform and improve the customer experience.
See also:
https://www.appnexus.com/company/pressroom/att-to-acquire-appnexus
http://about.att.com/story/att_to_acquire_appnexus.html
Clocktower, founded in 2001, represents startups. This is the 21st time that one of of Clocktower’s clients has been acquired by a public company.
[EDITOR’S NOTE: In the summer of 2025, Clocktower Intern Mark Magyar used artificial intelligence (AI) software to shorten over 100 Clocktower articles by 17%. The shortened articles are included as comments to the original ones. And 17 is the most random number (https://www.giantpeople.com/4497.html) (https://www.clocktowerlaw.com/5919.html).]
* AT&T to Acquire AppNexus (2018-06-25)
Congrats to Brian and the entire AppNexus team on this exit!
From the press release:
AT&T announced it has entered a definitive agreement to acquire AppNexus, which will join AT&T advertising & analytics, led by Brian Lesser, CEO….
“Innovation is core to both AT&T and AppNexus, and we have an exciting opportunity to chart the future of advertising together,” said Brian O’Kelley, CEO, AppNexus….
About AppNexus
AppNexus is a global internet tech company operating the world’s largest independent digital ad marketplace. Its real-time decisioning platform helps publishers maximize yield and marketers harness data and machine learning to deliver intelligent, customized campaigns….
About AT&T advertising & analytics
AT&T advertising & analytics gives advertisers and publishers new ways to reach audiences at scale in trusted, premium content. Already a leader in advanced TV ads, AT&T helps deliver the right message at the right time on any device. For 140+ years, AT&T has used data responsibly to inform and improve customer experiences.
See also:
https://www.appnexus.com/company/pressroom/att-to-acquire-appnexus
http://about.att.com/story/att_to_acquire_appnexus.html