* Trademark Planning – Intent-To-Use Vs. Use-Based

17 Seconds #74 – A Publication For Clients And Other VIPs.

Trademark applications can be based on actual or intended use. Filing an Intent-To-Use (ITU) application is the quickest way to protect your rights to a trademark. You can file an ITU trademark application without a specimen, but ITU applications generally end up costing more, because there are two filings: the initial filing followed by a second filing showing use.

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